Track donations effectively with Google Analytics Donation Tracking.

The Google Analytics Donation Tracking plugin enables you to measure and analyse donation activity on your WordPress site in a straightforward manner. It links your donation forms to Google Analytics to record completed donations, their value and how donors engage with the site before giving. You can see which pages or campaigns are driving contributions and how visitors move through your donation funnel. This data helps refine your messaging and user flow to increase conversions. The setup guides you through adding tracking IDs and mapping donation events without requiring any code changes. A test mode allows you to confirm that event data is being sent to Analytics before turning it live. It also supports custom dimensions and goals, allowing you to track donor type or campaign alongside standard metrics.