WooCommerce user role pricing made simple and flexible.

WooCommerce Dynamic Pricing by User Role gives you full control over how much each user group pays in your store. It’s built for shop owners who want to offer different prices to wholesalers, members or custom roles without duplicating products or using complicated setups. You can apply discounts, markups or custom pricing to any role, and even hide prices or purchase options from certain users. Ideal for B2B sellers or membership-based stores, this plugin makes it easy to manage multiple pricing levels in one place. Save time, reduce manual changes, and automatically deliver the right offer to the right customer.